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Zegerid OTC Viewfinder
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CHALLENGE
Create excitement about the launch of Zegerid OTC and to provide a unique informational reference brochure for pharamacists. THE CAPITAL IDEA Our team developed the Custom Zegerid View Finder. Everyone wants to read this 3 dimensional brochure! The Viewer wheel features 3D detailed graphics for Zegerid illustrating the effectiveness of the brand, including MOA, anatomical illustrations, and elements of ingredient formulation. This item became a favorite and was also a highly useful educational tool. Additionally follow up opportunities abound with this item by creating a series of additional educational slide wheels. Each new viewer wheel can be mailed easily and inexpensively to recipients of the View Finder for an ongoing educational campaign. |