Clarinex Consistent Relief Premiums

Challenge

Most allergy medications are known to wear off over-night so that allergy sufferers tend to wake up with severe allergy symptoms. However, Clarinex offers 24-hour relief so allergy sufferers wake up refreshed.

THE CAPITAL IDEA

In partnership with the Clarinex Ad Agency, Capital Ideas developed a series of “morning” premiums featured in custom educational packaging that emphasized consistent 24 hour relief. The breakfast food items cereal, cereal bars, etc.., tied directly in with morning relief. Custom packaging was developed featuring the benefits of the 24 hour drug, and solidifying the message of consistent relief AM & PM. The breakfast focus initiative was such a success that the brand team extended its line to include Morning Tea and Coffee/Chai Kit.